Drew Mueske

Drew is a food snob, an instigator & a creative problem solver that drifts between social circles. He regularly enjoys time in nature. With luck you might find him paddling the Kickapoo river, hiking a boreal forest or camping in the Driftless region. He makes regular trips near and far to explore new places, people and cultures. He can be spotted at a myriad of street festivals, gallery nights, live music shows and startup events. It’s not uncommon to see him at your favorite local restaurant, bar or brewery enjoying the experience with friends and research along the way. Drew makes time to cook and yarden – always with the end goal of a delicious meal. His personal creative work includes drawing, painting and fostering a strong creative economy.

At Hype Visual, Drew creates strong emotional connections through meaningful messaging & beautiful branding.
From Founder, Strategist, Creative Director, CMO to Creative Consultant Drew is not short on creative ideas for brands of all sizes. Drew is a serial entrepreneur having started a few purpose-driven businesses & organizations. His business toolkit includes 20 years of professional experience in various roles including: strategy, creative direction, management, operations, branding, copywriting, illustration, photography, web design, digital marketing & production. He cut his teeth through his previous business ventures Offbeat Press, Tee Forward, his clothing brand Progress Label & thousands of independent client projects.

His first business venture began at age 22 with the creation of Progress Label, streetwear clothing brand. During the same time, Drew sharpened his skills as an Art Director at a food-focussed ad agency. In his early 20s he managed creative campaigns for Lipton Tea, Blue Bunny, Culver’s & Tom’s Drive In amongst other projects.

As Drew grew his clothing label, he came to learn the screen printing industry.
A combination of events led him to open the first eco-friendly screen print shop in the Midwest. Offbeat Press began as an experimental manual print shop at the height of the 2008 economic recession. By 2011 Drew had bought out his partners & expanded the business from its meager beginnings.

By 2016 Drew led a significant expansion through a community partnership. The new expansion coincided with a fresh brand and marketing campaign to fuel the investment. Drew leveraged Offbeat’s differentiation strategy, positioning, values & purpose with a complete brand strategy and brand identity overhaul to position the Offbeat for substantial growth. Led by the new marketing efforts, Offbeat grew with an organic trajectory of nearly 25% per year until Drew sold. This business growth reignited Drew’s roots in brand strategy, helping founders and marketing leaders create stronger connections and stronger brands. After 13 years, Drew sold the growing print shop to a small investment company. With the sale of Offbeat Press, Drew separated the creative office to focus on his creative strengths & passions through Hype Visual.